BUSINESS

US Beauty Award has announced its High-Level Jury Panel, bringing together specialists across artistry, hospitality, customer psychology, brand strategy and salon operations to support an independent and professional evaluation framework. Building Trust Through Professional Evaluation As the beauty industry continues to expand, consumers face an increasingly crowded landscape of salons, service providers and industry recognitions. For the US Beauty Award, meaningful recogniti

The US Beauty Award launches the second installment of its Spotlight Series, celebrating the 2025 visionaries who masterfully harmonized cutting-edge operational technology and profound local trust to achieve elite market distinction. The Vanguard of Beauty Innovation: Leading with Technology The modern beauty landscape demands a seamless integration of artistic execution and advanced management protocols. In the 2025 season, one visionary leader stood at the absolute storefr