EVALUATION CRITERIA AND PROCESS
Service Criteria
Technical Skill
30%
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Accuracy and meticulousness in execution (nail shapes, cuticle, finish).
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Advanced techniques (nail art, gel/ACRYLIC/BIAB, nail extensions).
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Time management and durability of results.
Hygiene & Safety
15%
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Sanitization protocols, usage of separate tools, and compliance with CDC/OSHA standards when required.
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Material organization, storage, and cosmetic waste disposal.
Customer Service
20%
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Staff attitude, professional consultation, and complaint resolution capabilities.
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Clear communication regarding pricing, duration, and procedures.
Ambience & Brand Experience
15%
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Salon design, cleanliness, comfort, music, scent, and lighting.
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Brand identity, service consistency, and amenities (Wi-Fi, beverages, etc.).
Innovation & Technique
15%
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Utilization of novel techniques/products, creative nail art, and unique procedures.
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Technological application (online booking, schedule management, advanced POS systems).
Community Impact & Ethics
5%
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Community involvement, charitable support, internal training, and fair labor practices.
Experience Criteria
30%
Public Reviews & Ratings
Google, Yelp, Facebook, Apple Maps: average ratings, volume of reviews, and percentage of 4–5 star reviews.
25%
Social Media Experience
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User-generated content (UGC): number of posts/photos/TikToks/Reels tagging the salon, reach, and engagement rate (likes/comments/shares).
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Content quality: clear before-and-after photos, creativity, and professional captions.
20%
Footfall & Demand
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Booking fill rate, average wait time, and waitlist volume.
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Client retention frequency and booking advance time.
15%
Customer Journey & Consistency
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Booking process (app/phone/website), inbox responsiveness, response time, and cancellation/rescheduling policies.
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On-site experience as reflected on social media (reception, ancillary services).
10%
Social Proof & Influence
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Collaborations with influencers, mentions in local blogs/press, and previous awards.